26th Aug, 2026

Eccho Rights lands My Sweet Lie on Mediaset Italy

Eccho Rights has licensed the hit Turkish comedy-drama My Sweet Lie (Benim Tatlı Yalanım) to Mediaset in Italy, where the series premiered on Canale 5 this August, and will continue to air daily on the broadcaster’s streaming service, Mediaset Infinity.

Produced by O3 Medya for Star TV, My Sweet Lie was one of the top-rated Turkish dramas of its launch season and has since travelled widely around the world. The series stars Furkan Palalı, Aslı Bekiroğlu and Lavinya Ünlüer in a warm, funny and emotionally rich story built around one of the most universal themes of all - parenthood.

The deal marks the latest collaboration between Eccho Rights and Mediaset, one of Italy’s leading media groups and a long-standing home for Turkish drama on Italian screens. Mediaset has previously acquired a string of Eccho Rights titles, including My Home My Destiny, Everywhere I Go, Brave and Beautiful and Kurt Seyit and Sura.

Melis Hamamcıoğlu, Director of Digital Media Acquisition & Content Sales at Eccho Rights, who concluded the deal, said: “Italy has become one of the most exciting markets for Turkish drama in Western Europe, and Mediaset has been central to that story. My Sweet Lie is exactly the kind of warm, universal series that connects with Italian viewers, and to see it land here just days after our Portuguese deal shows how much appetite there now is for these titles right across the region.”The agreement follows last week’s announcement that My Sweet Lie had been acquired by The Walt Disney Company for STAR Life in Portugal, as part of a two-title package alongside Everywhere I Go. Together, the deals underline the accelerating momentum of Turkish drama across major Western European territories, where broadcasters and audiences alike are embracing the genre’s blend of emotional storytelling, strong characters and broad family appeal.

20th Aug, 2026

Eccho Rights brings Turkish Drama to Portugal

Eccho Rights has concluded a deal with The Walt Disney Company Portugal, licensing two popular Turkish drama series for STAR Life. The agreement sees the broadcaster acquire the romantic comedy series Everywhere I Go and the warm family comedy-drama My Sweet Lie.

Everywhere I Go (original title: Her Yerde Sen) is produced by Karga Seven Pictures for NOW (Turkey). Starring Furkan Andıç and Aybüke Pusat and directed by Ender Mihlar, the series is a warm and witty romantic comedy that quickly became a fan favourite in Turkey and has since found devoted audiences internationally.

My Sweet Lie (original title: Benim Tatlı Yalanım) is produced by O3 Medya for Star TV. Starring Furkan Palalı, Aslı Bekiroğlu and Lavinya Ünlüer, the series is a romantic comedy with genuine emotional heart, built around one of the most universal themes imaginable: parenthood.

Melis Hamamcıoğlu, Director of Digital Media Acquisition & Content Sales at Eccho Rights, who brokered the deal, commented:

“Portugal has long been a market with real potential for Turkish drama, and this deal with The Walt Disney Company is a significant step in furthering that. We are confident that Portuguese audiences will respond very well to these titles.”

The deal reflects growing appetite among European broadcasters for proven Turkish drama titles with strong creative identities and broad audience appeal.

9th Apr, 2024

Greece’s Open TV launch My Sweet Lie remake

Open TV in Greece has launched “Like a Lie” (Σαν ψέμα), a brand new romantic comedy drama based on the Turkish format “My Sweet Lie”. The series which is airing in the early evening prime access slot, opened strongly, becoming the second-most watched program on Open TV on Monday.

Produced in 2019 by O3 Medya for Star TV, My Sweet Lie was an immediate hit and became the top performing drama series of the summer in Turkey that year.

Open TV is the second international broadcaster to commission a remake following the successful Slovakian adaptation for Markiza, "Mom for Rent” (Mama na prenájom), a second season of which is currently airing. The Slovak version was named among CeeTV’s CEE Breakout Hits of the Year in 2023.

“This is a unique and brilliant format, with a warm family story at its heart that lends itself perfectly to local adaptation. The original was a huge phenomenon and the Slovakian version has been a returning favourite for the past 18 months, so we can’t wait to see what the future holds for this latest version from our friends in Greece,” says Handan Özkubat, Director of Turkish Drama at Eccho Rights.

"Like a Lie" stars Nikos Polyderopoulos (The Tattoo) as Peter, a single father who after being abandoned by his wife, maintains a lie to his daughter that her mother is away traveling, but will one day return. When Zoe, played by Katerina Geronikolou (And Yet I'm Still Here), makes an unexpected entrance into their lives, little Alice thinks that she must be her mother - and Peter doesn’t have the heart to tell her the truth, opening the door to a whole new world of lies…

23rd Sep, 2019

New drama hit - My Sweet Lie

Eccho Rights have agreed a deal with the production company O3 Medya to represent their hit drama series My Sweet Lie (Benim Tatlı Yalanım) internationally and launching the title this fall. 

The series, which has aired throughout the summer on Star TV Turkey to top ratings, stars Furkan Palali (Room Number: 309) and Asli Bekiroglu (Jet Sosyete) as the main stars with a stellar performance by young actress Lavinya Ünlüer as the girl at the center of the story, who previously won over audiences as Mila in hit show Stiletto Vendetta.

“We are very excited to work with O3 Medya for the first time and to represent this touching drama that speaks to one of the most universal themes there is, parenthood,” says Fredrik af Malmborg, Managing Director at  Eccho Rights.

Established in partnership with Middle East Broadcasting Center (MBC), the biggest media group of the Middle East and North Africa region, O3 Medya has produced some of the most impactful Turkish dramas like Wounded Love, A Part of Me and the International Emmy nominated Evermore. Furthermore, O3 Medya is behind the first Turkish Netflix Original, The Protector.