Eccho Rights lands My Sweet Lie on Mediaset Italy
Aug 26, 2026
Eccho Rights has licensed the hit Turkish comedy-drama My Sweet Lie (Benim Tatlı Yalanım) to Mediaset in Italy, where the series premiered on Canale 5 this August, and will continue to air daily on the broadcaster’s streaming service, Mediaset Infinity.
Produced by O3 Medya for Star TV, My Sweet Lie was one of the top-rated Turkish dramas of its launch season and has since travelled widely around the world. The series stars Furkan Palalı, Aslı Bekiroğlu and Lavinya Ünlüer in a warm, funny and emotionally rich story built around one of the most universal themes of all - parenthood.
The deal marks the latest collaboration between Eccho Rights and Mediaset, one of Italy’s leading media groups and a long-standing home for Turkish drama on Italian screens. Mediaset has previously acquired a string of Eccho Rights titles, including My Home My Destiny, Everywhere I Go, Brave and Beautiful and Kurt Seyit and Sura.
Melis Hamamcıoğlu, Director of Digital Media Acquisition & Content Sales at Eccho Rights, who concluded the deal, said: “Italy has become one of the most exciting markets for Turkish drama in Western Europe, and Mediaset has been central to that story. My Sweet Lie is exactly the kind of warm, universal series that connects with Italian viewers, and to see it land here just days after our Portuguese deal shows how much appetite there now is for these titles right across the region.”
The agreement follows last week’s announcement that My Sweet Lie had been acquired by The Walt Disney Company for STAR Life in Portugal, as part of a two-title package alongside Everywhere I Go. Together, the deals underline the accelerating momentum of Turkish drama across major Western European territories, where broadcasters and audiences alike are embracing the genre’s blend of emotional storytelling, strong characters and broad family appeal.
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6th Oct, 2026
Eccho Rights brings turkish drama slate to South Africa and Namibia
Eccho Rights has closed a new deal with Red Head Global, which has acquired the rights to a slate of acclaimed Turkish drama series for South Africa and Namibia.
The agreement covers four of Eccho Right's most widely travelled Turkish titles: I Am Mother (Sandık Kokusu), Elif, Everywhere I Go (Her Yerde Sen) and Brave and Beautiful (Cesur ve Güzel)
Berkin Nalbantli, Sales Executive for CEE and Africa at Eccho Rights, said: “Red Head Global has long been a champion of Turkish drama in South Africa and across the region, and we’re delighted to continue our partnership with this latest slate. They have the local expertise and reach to bring these titles to audiences in South Africa and Namibia, and this deal pairs proven daily favourites with internationally successful hits - exactly the kind of emotional storytelling that builds loyal audiences.”
5th Oct, 2026
Eccho Rights expands Disney partnership with new deals in Portugal and MENA
Eccho Rights has concluded two new deals with The Walt Disney Company, licensing acclaimed Turkish drama series Golden Boy to STAR Life in Portugal and My Home My Destiny to Disney+ across the MENA region.
The agreements build on the partnership between Eccho Rights and The Walt Disney Company established earlier this year, when STAR Life Portugal acquired romantic comedy titles Everywhere I Go and My Sweet Lie - and mark a significant broadening of the relationship across both platform and territory.
Melis Hamamcioglu, Director of Digital Media Acquisition & Content Sales at Eccho Rights, commented:
"To be expanding our relationship with The Walt Disney Company across two of their platforms and into a new region in the space of a few months is a real marker of where Turkish drama sits today in the international market. The appetite among premium platforms for proven, emotionally driven content from Turkey is only growing, and we look forward to building on this further."