New drama hit - My Sweet Lie
Sep 23, 2019
Eccho Rights have agreed a deal with the production company O3 Medya to represent their hit drama series My Sweet Lie (Benim Tatlı Yalanım) internationally and launching the title this fall.
The series, which has aired throughout the summer on Star TV Turkey to top ratings, stars Furkan Palali (Room Number: 309) and Asli Bekiroglu (Jet Sosyete) as the main stars with a stellar performance by young actress Lavinya Ünlüer as the girl at the center of the story, who previously won over audiences as Mila in hit show Stiletto Vendetta.
“We are very excited to work with O3 Medya for the first time and to represent this touching drama that speaks to one of the most universal themes there is, parenthood,” says Fredrik af Malmborg, Managing Director at Eccho Rights.
Established in partnership with Middle East Broadcasting Center (MBC), the biggest media group of the Middle East and North Africa region, O3 Medya has produced some of the most impactful Turkish dramas like Wounded Love, A Part of Me and the International Emmy nominated Evermore. Furthermore, O3 Medya is behind the first Turkish Netflix Original, The Protector.
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“These new partnerships mark an encouraging moment for Turkish Drama in Indonesia,” said Berkin Nalbantli, Sales Consultant CEE & Asia at Eccho Rights. “It has been a challenging market in recent years, but during ATF earlier this month we saw clear signs of renewed appetite for Turkish content across Asia. Broadcasters are again looking for high quality, emotionally charged storytelling and we are pleased to be part of that momentum returning to the region.”
Eccho Rights previously enjoyed a major ratings breakthrough with Elif in 2015. The series became one of SCTV’s most watched titles of the year and later inspired a local remake on the same channel, further cementing the brand’s popularity with Indonesian audiences.
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