3rd Feb, 2026

Amazon MX Player acquire three new Turkish dramas

Amazon MX Player, Amazon’s free video streaming service, and International distributor Eccho Rights have extended their long-standing strategic collaboration with the addition of three acclaimed Turkish drama series, further strengthening the genre’s presence for audiences across India.

The newly acquired titles - Winds of Love (Rüzgarlı Tepe), Brave and Beautiful (Cesur ve Güzel) and Everywhere I Go (Her Yerde Sen) will stream on Amazon MX Player, reinforcing the streaming service’s focus on bringing globally successful stories to Indian viewers in accessible, local-language formats. The additions build on a sustained partnership that has consistently delivered high-performing Turkish content, positioning Amazon MX Player as a key destination for international drama in India.

Melis Hamamcioglu, Director of Digital Media Acquisition & Content Sales at Eccho Rights, shared, “Our partnership with Amazon MX Player has grown steadily over the years, and we are pleased to expand this collaboration with three new Turkish hits. Amazon MX Player has demonstrated a strong commitment to our content and continues to connect it with a large and passionate audience across India..." 

18th Oct, 2023

M6 licenses Brave and Beautiful

M6 in France has licensed the classic Turkish Drama series Brave and Beautiful.

First released in 2016, Brave and Beautiful was one of the most highly anticipated Turkish series of all time, pairing international megastars Kivanc Tatlitug and Tuba Büyüküstün as romantic leads for the first time. Produced by Ay Yapim for Star TV in Turkey, the series won critical and audience acclaim, and has gone on to be one of the most widely sold Turkish series ever.

“We continue to see new territories embracing Turkish content, and with the overwhelming success that Turkish Dramas have enjoyed, particularly in Spain and Italy in recent years, it is no surprise to see this spread across Western Europe,” says Melis Hamamcioglu, Director of Digital Media Acquisition & Content Sales at Eccho Rights.

27th Sep, 2018

Brave and Beautiful nominated for International Emmy Award

Brave and Beautiful, the Ay Yapim-produced hit series from 2017 has been nominated for this year's International Emmy Awards in the Telenovela category.

Starring Turkey's two best known actors Tuba Büyüküstün and Kivanc Tatlitug, Brave and Beautiful has already sold to over 75 territories worldwide following on from great success in Turkey where the series won massive ratings for Star TV.

The awards ceremony takes place in New York on 19th November.

2nd Jul, 2018

Eccho Rights seals package deal with Indian Times Internet

Times Internet in India have licensed a trio of Turkish Drama series from Eccho Rights to add to the launch line up for an upcoming OTT platform.

The package consists of Cennet and New Bride, both produced by Sürec Film, and is rounded out by Brave and Beautiful, the global sales smash from Ay Yapim.

Nixon Yau Lim, Head of Asia Pacific at Eccho Rights: “There is a great thirst for Turkish content in India. In the past years we have had a number of Turkish script remakes in India but broadcasters are increasingly open to the opportunity to buy an off the shelf product that has already succeeded around the world.”

28th Mar, 2018

Brave and Beautiful breaks new ground in the Far East

Already sold to over 60 territories around the world, NTV7 (Malaysia), HTV7 (Vietnam) and ABS CBN (Philippines) become the latest channels to pick up what is fast becoming one of Eccho Rights' top selling Turkish Dramas of all time.

Brave and Beautiful also recently debuted on Mega in Chile, and has been scoring an average 25% share, with double the number of viewers of its closest rival in the afternoon slot.

“Brave and Beautiful has fulfilled every expectation we had from a powerful producer like Ay Yapim, and the amazing acting talent they assembled,” says Fredrik af Malmborg, Managing Director of International distributor Eccho Rights. “As well as our traditionally successful Turkish Drama markets like LATAM and MENA, this series has also opened doors to a number of newer regions for us.”

On the Asian sales Nixon Yau Lim, Head of Asia Pacific at Eccho Rights says: “The Philippines is the latest country betting on Turkish Drama after seeing a growing interest across the region, in Vietnam and Malaysia particularly. This has even worked its way up to China where we have just completed our first deal for a Turkish feature film, as new channels are eager to test out this hugely successful genre.” Delibal, a 2015 romantic feature length movie also from Ay Yapim, has been picked up by BlueMedia Times for broadcast in China.

15th Sep, 2017

Brave And Beautiful enjoying a great start in Romania

Brave And Beautiful has started well in Romania on Happy Channel - and the ratings for the series are getting better each day!

The channel has reported a strong increase in performance for the 8pm prime time slot, with Brave And Beautiful scoring more than double the usual share for the channel. And the performance has been on a very clear upward curve since the broadcast started in mid-August, with thousands more viewers joining the telecast each day.

17th Aug, 2017

Ay Yapim score four nominations for Seoul Drama Awards

Ay Yapim dramas represented by Eccho Rights have received four nominations for the 12th Seoul International Drama Awards. Brave And Beautiful and Heart Of The City have both been nominated for multiple awards, with the winners to be unveiled in September.

This latest news tops off a great week for both series. On Monday, Eccho Rights announced the 25th international sale for Brave And Beautiful while the series premiered on two separate channels - Canal Uno in Colombia and Wapa in Puerto Rico. And today we proudly announced news of further sales for Heart Of The City, including to RTM in Malaysia, where the series will become the first Turkish Drama ever to broadcast on free-to-air television in the country.

15th Aug, 2017

Brave And Beautiful leads the way for Canal Uno

The latest round of sales deals for Brave And Beautiful includes news that the series will be the prime time drama highlight for the brand new Canal Uno, launching this week in Colombia.

And on Tuesday the series will air for the first time on Wapa TV in Puerto Rico, making 3 debuts in a week following last week's premiere in Mexico on Imagen Televisión.

We can also reveal sales in Paraguay where Brave And Beautiful will be on Telefuturo later this year, and in Bulgaria where bTV become the latest channel in Europe to pick up this amazing Ay Yapim production!

8th Aug, 2017

Ay Yapim dramas coming to Mexico!

Imagen Televisión in Mexico premiered Brave And Beautiful this month, having concluded a deal with Eccho Rights for the star studded Ay Yapim drama. Later this year they will also air Insider, another huge hit for Ay Yapim.

Brave And Beautiful has been the subject of a number of highly competitive bidding wars in the international market, with the huge worldwide following of its lead actors Kivanc Tatlitug and Tuba Büyüküstün acting as a catalyst. In Mexico the series is titled Cezür.

Meanwhile Insider has piqued international buyers’ interests with phenomenal performance in Turkey, where the show was an unprecedented success for channel Show TV and obtained record breaking viewing figures online.

4th May, 2017

More sales for Brave And Beautiful!

Brave And Beautiful, has sold to a host of new international territories.

MBC in Dubai have picked up the series for its wide-reaching channels that cover more than 20 territories across the Middle East and North Africa. Meanwhile Dori Media in Israel, KTK in Kazakhstan, and Koho TV in Kosovo have all agreed deals with international distributor Eccho Rights for the hit drama, currently airing on Star TV in Turkey.

“Brave And Beautiful’s star-studded cast and gripping storyline continue to attract broadcasters from around the world,” says Fredrik af Malmborg, MD at Eccho Rights. “We are continuing to negotiate further deals across Latin America, Asia, and in new territories for Turkish Drama across Western Europe.”

In Turkey, the series continues to score great ratings on Star TV, with an average share of over 17% in the AB demographic, nearly double the channel's average prime time share for the target audience.

11th Nov, 2016

Brave And Beautiful makes strong start

Last night saw the premiere of the hugely anticipated and much talked-about Brave and Beautiful (Cesur ve Günel) on Star TV in Turkey. Scoring a rating of over 6% in ABC1, with a share of 14,34%, the show was a huge talking point on social media.

Most of the talk centred around the cast, with Turkey's most popular talent Tuba Büyüküstün and Kıvanç Tatlıtuğ in the romantic leads.

Fans all over the world have been anticipating the latest series from both superstars, and the feedback regarding their onscreen chemistry was overwhelmingly positive.

We can't wait to see what happens in the next episode!

28th Oct, 2016

Brave And Beautiful Coming Soon!

The new Ay Yapim series Brave and Beautiful, starring Tuba Büyüküstün and Kivanç Tatlitug is set to premiere in two weeks time. The first full trailer was released this week, and social media is exploding. Talk about chemistry between the two leads! See the promo here.

19th Sep, 2016

Eccho Rights signs up exclusive deal with Turkey’s leading producer Ay Yapim

Eccho Rights and Ay Yapim have agreed a landmark deal for 5 brand new series featuring the hottest talents from the Turkish drama world. Insider (Icerde) is the much hyped new series starring Çagatay Ulusoy in the leading role, which started in September on Show TV. The first episodes have shown enormous success with unprecedented ratings both linear and online. The major new show Brave and Beautiful will debut on Star TV later in the fall, starring megastars Kivanç Tatlitug and Tuba Büyüküstün in the lead roles. Wings Of Love (Bana Sevmeyi Anlat) is already on air on Fox Turkey and has garnered brilliant ratings, Eccho has the distribution rights for MENA and digitally worldwide.

Two further series will be coming later this winter, while also included in the deal are 3 feature films, and 2 drama series from earlier seasons.