More sales for Brave And Beautiful!
May 04, 2017
Brave And Beautiful, has sold to a host of new international territories.
MBC in Dubai have picked up the series for its wide-reaching channels that cover more than 20 territories across the Middle East and North Africa. Meanwhile Dori Media in Israel, KTK in Kazakhstan, and Koho TV in Kosovo have all agreed deals with international distributor Eccho Rights for the hit drama, currently airing on Star TV in Turkey.
“Brave And Beautiful’s star-studded cast and gripping storyline continue to attract broadcasters from around the world,” says Fredrik af Malmborg, MD at Eccho Rights. “We are continuing to negotiate further deals across Latin America, Asia, and in new territories for Turkish Drama across Western Europe.”
In Turkey, the series continues to score great ratings on Star TV, with an average share of over 17% in the AB demographic, nearly double the channel's average prime time share for the target audience.
Other News
26th Aug, 2026
Eccho Rights lands My Sweet Lie on Mediaset Italy
Eccho Rights has licensed the hit Turkish comedy-drama My Sweet Lie (Benim Tatlı Yalanım) to Mediaset in Italy, where the series premiered on Canale 5 this August, and will continue to air daily on the broadcaster’s streaming service, Mediaset Infinity.
Produced by O3 Medya for Star TV, My Sweet Lie was one of the top-rated Turkish dramas of its launch season and has since travelled widely around the world. The series stars Furkan Palalı, Aslı Bekiroğlu and Lavinya Ünlüer in a warm, funny and emotionally rich story built around one of the most universal themes of all - parenthood.
The deal marks the latest collaboration between Eccho Rights and Mediaset, one of Italy’s leading media groups and a long-standing home for Turkish drama on Italian screens. Mediaset has previously acquired a string of Eccho Rights titles, including My Home My Destiny, Everywhere I Go, Brave and Beautiful and Kurt Seyit and Sura.
Melis Hamamcıoğlu, Director of Digital Media Acquisition & Content Sales at Eccho Rights, who concluded the deal, said: “Italy has become one of the most exciting markets for Turkish drama in Western Europe, and Mediaset has been central to that story. My Sweet Lie is exactly the kind of warm, universal series that connects with Italian viewers, and to see it land here just days after our Portuguese deal shows how much appetite there now is for these titles right across the region.”The agreement follows last week’s announcement that My Sweet Lie had been acquired by The Walt Disney Company for STAR Life in Portugal, as part of a two-title package alongside Everywhere I Go. Together, the deals underline the accelerating momentum of Turkish drama across major Western European territories, where broadcasters and audiences alike are embracing the genre’s blend of emotional storytelling, strong characters and broad family appeal.
20th Aug, 2026
Eccho Rights brings Turkish Drama to Portugal
Eccho Rights has concluded a deal with The Walt Disney Company Portugal, licensing two popular Turkish drama series for STAR Life. The agreement sees the broadcaster acquire the romantic comedy series Everywhere I Go and the warm family comedy-drama My Sweet Lie.
Everywhere I Go (original title: Her Yerde Sen) is produced by Karga Seven Pictures for NOW (Turkey). Starring Furkan Andıç and Aybüke Pusat and directed by Ender Mihlar, the series is a warm and witty romantic comedy that quickly became a fan favourite in Turkey and has since found devoted audiences internationally.
My Sweet Lie (original title: Benim Tatlı Yalanım) is produced by O3 Medya for Star TV. Starring Furkan Palalı, Aslı Bekiroğlu and Lavinya Ünlüer, the series is a romantic comedy with genuine emotional heart, built around one of the most universal themes imaginable: parenthood.
Melis Hamamcıoğlu, Director of Digital Media Acquisition & Content Sales at Eccho Rights, who brokered the deal, commented:
“Portugal has long been a market with real potential for Turkish drama, and this deal with The Walt Disney Company is a significant step in furthering that. We are confident that Portuguese audiences will respond very well to these titles.”
The deal reflects growing appetite among European broadcasters for proven Turkish drama titles with strong creative identities and broad audience appeal.