Brave and Beautiful breaks new ground in the Far East
Mar 28, 2018
Already sold to over 60 territories around the world, NTV7 (Malaysia), HTV7 (Vietnam) and ABS CBN (Philippines) become the latest channels to pick up what is fast becoming one of Eccho Rights' top selling Turkish Dramas of all time.
Brave and Beautiful also recently debuted on Mega in Chile, and has been scoring an average 25% share, with double the number of viewers of its closest rival in the afternoon slot.
“Brave and Beautiful has fulfilled every expectation we had from a powerful producer like Ay Yapim, and the amazing acting talent they assembled,” says Fredrik af Malmborg, Managing Director of International distributor Eccho Rights. “As well as our traditionally successful Turkish Drama markets like LATAM and MENA, this series has also opened doors to a number of newer regions for us.”
On the Asian sales Nixon Yau Lim, Head of Asia Pacific at Eccho Rights says: “The Philippines is the latest country betting on Turkish Drama after seeing a growing interest across the region, in Vietnam and Malaysia particularly. This has even worked its way up to China where we have just completed our first deal for a Turkish feature film, as new channels are eager to test out this hugely successful genre.” Delibal, a 2015 romantic feature length movie also from Ay Yapim, has been picked up by BlueMedia Times for broadcast in China.
Other News
26th Aug, 2026
Eccho Rights lands My Sweet Lie on Mediaset Italy
Eccho Rights has licensed the hit Turkish comedy-drama My Sweet Lie (Benim Tatlı Yalanım) to Mediaset in Italy, where the series premiered on Canale 5 this August, and will continue to air daily on the broadcaster’s streaming service, Mediaset Infinity.
Produced by O3 Medya for Star TV, My Sweet Lie was one of the top-rated Turkish dramas of its launch season and has since travelled widely around the world. The series stars Furkan Palalı, Aslı Bekiroğlu and Lavinya Ünlüer in a warm, funny and emotionally rich story built around one of the most universal themes of all - parenthood.
The deal marks the latest collaboration between Eccho Rights and Mediaset, one of Italy’s leading media groups and a long-standing home for Turkish drama on Italian screens. Mediaset has previously acquired a string of Eccho Rights titles, including My Home My Destiny, Everywhere I Go, Brave and Beautiful and Kurt Seyit and Sura.
Melis Hamamcıoğlu, Director of Digital Media Acquisition & Content Sales at Eccho Rights, who concluded the deal, said: “Italy has become one of the most exciting markets for Turkish drama in Western Europe, and Mediaset has been central to that story. My Sweet Lie is exactly the kind of warm, universal series that connects with Italian viewers, and to see it land here just days after our Portuguese deal shows how much appetite there now is for these titles right across the region.”The agreement follows last week’s announcement that My Sweet Lie had been acquired by The Walt Disney Company for STAR Life in Portugal, as part of a two-title package alongside Everywhere I Go. Together, the deals underline the accelerating momentum of Turkish drama across major Western European territories, where broadcasters and audiences alike are embracing the genre’s blend of emotional storytelling, strong characters and broad family appeal.
20th Aug, 2026
Eccho Rights brings Turkish Drama to Portugal
Eccho Rights has concluded a deal with The Walt Disney Company Portugal, licensing two popular Turkish drama series for STAR Life. The agreement sees the broadcaster acquire the romantic comedy series Everywhere I Go and the warm family comedy-drama My Sweet Lie.
Everywhere I Go (original title: Her Yerde Sen) is produced by Karga Seven Pictures for NOW (Turkey). Starring Furkan Andıç and Aybüke Pusat and directed by Ender Mihlar, the series is a warm and witty romantic comedy that quickly became a fan favourite in Turkey and has since found devoted audiences internationally.
My Sweet Lie (original title: Benim Tatlı Yalanım) is produced by O3 Medya for Star TV. Starring Furkan Palalı, Aslı Bekiroğlu and Lavinya Ünlüer, the series is a romantic comedy with genuine emotional heart, built around one of the most universal themes imaginable: parenthood.
Melis Hamamcıoğlu, Director of Digital Media Acquisition & Content Sales at Eccho Rights, who brokered the deal, commented:
“Portugal has long been a market with real potential for Turkish drama, and this deal with The Walt Disney Company is a significant step in furthering that. We are confident that Portuguese audiences will respond very well to these titles.”
The deal reflects growing appetite among European broadcasters for proven Turkish drama titles with strong creative identities and broad audience appeal.