Brave and Beautiful breaks new ground in the Far East
Mar 28, 2018
Already sold to over 60 territories around the world, NTV7 (Malaysia), HTV7 (Vietnam) and ABS CBN (Philippines) become the latest channels to pick up what is fast becoming one of Eccho Rights' top selling Turkish Dramas of all time.
Brave and Beautiful also recently debuted on Mega in Chile, and has been scoring an average 25% share, with double the number of viewers of its closest rival in the afternoon slot.
“Brave and Beautiful has fulfilled every expectation we had from a powerful producer like Ay Yapim, and the amazing acting talent they assembled,” says Fredrik af Malmborg, Managing Director of International distributor Eccho Rights. “As well as our traditionally successful Turkish Drama markets like LATAM and MENA, this series has also opened doors to a number of newer regions for us.”
On the Asian sales Nixon Yau Lim, Head of Asia Pacific at Eccho Rights says: “The Philippines is the latest country betting on Turkish Drama after seeing a growing interest across the region, in Vietnam and Malaysia particularly. This has even worked its way up to China where we have just completed our first deal for a Turkish feature film, as new channels are eager to test out this hugely successful genre.” Delibal, a 2015 romantic feature length movie also from Ay Yapim, has been picked up by BlueMedia Times for broadcast in China.
Other News
6th Oct, 2026
Eccho Rights brings turkish drama slate to South Africa and Namibia
Eccho Rights has closed a new deal with Red Head Global, which has acquired the rights to a slate of acclaimed Turkish drama series for South Africa and Namibia.
The agreement covers four of Eccho Right's most widely travelled Turkish titles: I Am Mother (Sandık Kokusu), Elif, Everywhere I Go (Her Yerde Sen) and Brave and Beautiful (Cesur ve Güzel)
Berkin Nalbantli, Sales Executive for CEE and Africa at Eccho Rights, said: “Red Head Global has long been a champion of Turkish drama in South Africa and across the region, and we’re delighted to continue our partnership with this latest slate. They have the local expertise and reach to bring these titles to audiences in South Africa and Namibia, and this deal pairs proven daily favourites with internationally successful hits - exactly the kind of emotional storytelling that builds loyal audiences.”
5th Oct, 2026
Eccho Rights expands Disney partnership with new deals in Portugal and MENA
Eccho Rights has concluded two new deals with The Walt Disney Company, licensing acclaimed Turkish drama series Golden Boy to STAR Life in Portugal and My Home My Destiny to Disney+ across the MENA region.
The agreements build on the partnership between Eccho Rights and The Walt Disney Company established earlier this year, when STAR Life Portugal acquired romantic comedy titles Everywhere I Go and My Sweet Lie - and mark a significant broadening of the relationship across both platform and territory.
Melis Hamamcioglu, Director of Digital Media Acquisition & Content Sales at Eccho Rights, commented:
"To be expanding our relationship with The Walt Disney Company across two of their platforms and into a new region in the space of a few months is a real marker of where Turkish drama sits today in the international market. The appetite among premium platforms for proven, emotionally driven content from Turkey is only growing, and we look forward to building on this further."