Brave and Beautiful breaks new ground in the Far East
Mar 28, 2018
Already sold to over 60 territories around the world, NTV7 (Malaysia), HTV7 (Vietnam) and ABS CBN (Philippines) become the latest channels to pick up what is fast becoming one of Eccho Rights' top selling Turkish Dramas of all time.
Brave and Beautiful also recently debuted on Mega in Chile, and has been scoring an average 25% share, with double the number of viewers of its closest rival in the afternoon slot.
“Brave and Beautiful has fulfilled every expectation we had from a powerful producer like Ay Yapim, and the amazing acting talent they assembled,” says Fredrik af Malmborg, Managing Director of International distributor Eccho Rights. “As well as our traditionally successful Turkish Drama markets like LATAM and MENA, this series has also opened doors to a number of newer regions for us.”
On the Asian sales Nixon Yau Lim, Head of Asia Pacific at Eccho Rights says: “The Philippines is the latest country betting on Turkish Drama after seeing a growing interest across the region, in Vietnam and Malaysia particularly. This has even worked its way up to China where we have just completed our first deal for a Turkish feature film, as new channels are eager to test out this hugely successful genre.” Delibal, a 2015 romantic feature length movie also from Ay Yapim, has been picked up by BlueMedia Times for broadcast in China.
Other News
3rd Jun, 2026
Eccho Rights seals first international deals for Zerhun
Eccho Rights has concluded the first international sales for Zerhun, the daily drama produced by Sincar Medya Group for Turkish broadcaster Kanal 7, with deals agreed for Israels Achla TV, Lithuanias TV3 and Romanias ProTV.
Handan Özkubat, Director of Turkish Drama at Eccho Rights, commented: “We are delighted to see Zerhun find its first international homes so quickly after launch. The series has all the hallmarks of a long-running daily hit - emotional depth, powerful family conflict and a central love story that grips from the very first episode...”
Zerhun is the latest chapter in the long-running collaboration between Eccho Rights and Kanal 7, a partnership that has delivered multiple global successes including Legacy, Winds of Love and Behind the Veil - the latter continuing to hold its position as the highest-rating daily drama series ever broadcast in Turkey.
20th Apr, 2026
Eccho Rights lands Turkish dramas on Portugal's SIC
Eccho Rights has secured a significant deal with Portuguese free-to-air broadcaster SIC, licensing a string of acclaimed Turkish drama series to the channel. The agreement sees SIC acquire I Am Mother, My Home My Destiny, A Journey to Belong, Elif and Wounded Birds, adding a substantial new tranche of Turkish drama content to the broadcaster's schedule.
The deal was concluded by Melis Hamamcıoğlu, Sales Executive at Eccho Rights for Portugal, and comes ahead of the international content market Content Europe, which takes place in Lisbon this week (April 21–23).
Melis Hamamcıoğlu commented: "This is a really exciting moment for Eccho Rights in Portugal. SIC remains the country's biggest broadcaster, and bringing such a strong and diverse slate of Turkish titles to their schedule reflects the growing confidence Portuguese audiences have shown in this genre. With Content Europe taking place in Lisbon this week, the timing could not feel more apt — it is a wonderful demonstration of the momentum Turkish drama continues to build right across Europe."
The deal reinforces Eccho Rights' growing footprint in the Iberian market, following recent sales activity across Spain and Latin America.