Brave and Beautiful breaks new ground in the Far East
Mar 28, 2018
Already sold to over 60 territories around the world, NTV7 (Malaysia), HTV7 (Vietnam) and ABS CBN (Philippines) become the latest channels to pick up what is fast becoming one of Eccho Rights' top selling Turkish Dramas of all time.
Brave and Beautiful also recently debuted on Mega in Chile, and has been scoring an average 25% share, with double the number of viewers of its closest rival in the afternoon slot.
“Brave and Beautiful has fulfilled every expectation we had from a powerful producer like Ay Yapim, and the amazing acting talent they assembled,” says Fredrik af Malmborg, Managing Director of International distributor Eccho Rights. “As well as our traditionally successful Turkish Drama markets like LATAM and MENA, this series has also opened doors to a number of newer regions for us.”
On the Asian sales Nixon Yau Lim, Head of Asia Pacific at Eccho Rights says: “The Philippines is the latest country betting on Turkish Drama after seeing a growing interest across the region, in Vietnam and Malaysia particularly. This has even worked its way up to China where we have just completed our first deal for a Turkish feature film, as new channels are eager to test out this hugely successful genre.” Delibal, a 2015 romantic feature length movie also from Ay Yapim, has been picked up by BlueMedia Times for broadcast in China.
Other News
3rd Sep, 2026
Brand new three-series deal made with Alshana In Morocco
Eccho Rights has licensed three Turkish drama series - Kara, Grapes of Love and Beneath the Surface - to Alshana in Morocco, extending a long-standing partnership and further strengthening the presence of Turkish drama on Moroccan screens.
The agreement builds on a well-established relationship between Eccho Rights and Alshana, which has previously acquired a broad slate of Turkish titles, including Legacy, The Promise, Wounded Birds, My Home My Destiny and Brave and Beautiful, helping to establish Turkish drama as a firm favourite with Moroccan audiences.
Berkin Nalbantli, Sales Executive for CEE and Africa at Eccho Rights, said: “Morocco has become an increasingly important market for Turkish drama, and Alshana has been a key partner in building that presence. These three titles - from gritty revenge romance to emotional family storytelling and premium crime - show the breadth of what the genre has to offer, and we’re delighted to keep growing it together with a partner we know so well.”
26th Aug, 2026
Eccho Rights lands My Sweet Lie on Mediaset Italy
Eccho Rights has licensed the hit Turkish comedy-drama My Sweet Lie (Benim Tatlı Yalanım) to Mediaset in Italy, where the series premiered on Canale 5 this August, and will continue to air daily on the broadcaster’s streaming service, Mediaset Infinity.
Produced by O3 Medya for Star TV, My Sweet Lie was one of the top-rated Turkish dramas of its launch season and has since travelled widely around the world. The series stars Furkan Palalı, Aslı Bekiroğlu and Lavinya Ünlüer in a warm, funny and emotionally rich story built around one of the most universal themes of all - parenthood.
The deal marks the latest collaboration between Eccho Rights and Mediaset, one of Italy’s leading media groups and a long-standing home for Turkish drama on Italian screens. Mediaset has previously acquired a string of Eccho Rights titles, including My Home My Destiny, Everywhere I Go, Brave and Beautiful and Kurt Seyit and Sura.
Melis Hamamcıoğlu, Director of Digital Media Acquisition & Content Sales at Eccho Rights, who concluded the deal, said: “Italy has become one of the most exciting markets for Turkish drama in Western Europe, and Mediaset has been central to that story. My Sweet Lie is exactly the kind of warm, universal series that connects with Italian viewers, and to see it land here just days after our Portuguese deal shows how much appetite there now is for these titles right across the region.”The agreement follows last week’s announcement that My Sweet Lie had been acquired by The Walt Disney Company for STAR Life in Portugal, as part of a two-title package alongside Everywhere I Go. Together, the deals underline the accelerating momentum of Turkish drama across major Western European territories, where broadcasters and audiences alike are embracing the genre’s blend of emotional storytelling, strong characters and broad family appeal.