Brave and Beautiful breaks new ground in the Far East
Mar 28, 2018
Already sold to over 60 territories around the world, NTV7 (Malaysia), HTV7 (Vietnam) and ABS CBN (Philippines) become the latest channels to pick up what is fast becoming one of Eccho Rights' top selling Turkish Dramas of all time.
Brave and Beautiful also recently debuted on Mega in Chile, and has been scoring an average 25% share, with double the number of viewers of its closest rival in the afternoon slot.
“Brave and Beautiful has fulfilled every expectation we had from a powerful producer like Ay Yapim, and the amazing acting talent they assembled,” says Fredrik af Malmborg, Managing Director of International distributor Eccho Rights. “As well as our traditionally successful Turkish Drama markets like LATAM and MENA, this series has also opened doors to a number of newer regions for us.”
On the Asian sales Nixon Yau Lim, Head of Asia Pacific at Eccho Rights says: “The Philippines is the latest country betting on Turkish Drama after seeing a growing interest across the region, in Vietnam and Malaysia particularly. This has even worked its way up to China where we have just completed our first deal for a Turkish feature film, as new channels are eager to test out this hugely successful genre.” Delibal, a 2015 romantic feature length movie also from Ay Yapim, has been picked up by BlueMedia Times for broadcast in China.
Other News
1st Apr, 2026
Eccho Rights licenses over 3200 hours of Turkish Drama to Mexico
Eccho Rights has closed a major content licensing agreement in Mexico, delivering more than 3200 hours of Turkish Drama for one broadcaster’s schedule.
The extensive package features leading Turkish titles including daily audience favourites Legacy, The Promise (both from Karamel Yapım) and global hit Elif from Yeşil Yapım. Completing the line-up is the emotionally charged primetime drama Cennet from Süreç Film.
The deal brings together a slate spanning sweeping romance, high-stakes family conflict and long-running daily storytelling designed to build loyal audiences. Cennet centres on a young woman abandoned at birth who later finds herself entangled with the family that once rejected her, in a story driven by love, betrayal and buried secrets. Daily favouritesLegacy, The Promise and Elif add proven high-volume dramas built around enduring love stories, family loyalty and emotional twists that keep audiences coming back night after night.
Barbora Suster, Head of Latin America and Iberia at Eccho Rights, said:“Mexico remains one of the most dynamic and competitive drama markets anywhere. This package delivers a mix to support exactly that - globally successful Turkish titles that offer both primetime impact and daily consistency. We are delighted to strengthen our presence and to bring these beloved series to audiences across Mexico.”
30th Mar, 2026
New string of Behind The Veil deals in CEE
Eccho Rights has finalised deals in Poland, Bulgaria, Serbia, Montenegro, Romania, Moldova and Georgia for the smash hit daily drama series Behind the Veil.
Behind the Veil, produced by Film Yapim Merkezi for Kanal 7, is a powerful contemporary drama exposing the hidden emotional battles inside a marriage of convenience. Currently in its third season for Kanal 7, it has proved to be one of the most successful dramas in the daily segment, breaking a number of viewing records for the broadcaster and regularly scoring higher ratings than some of the biggest series on Turkiye’s major channels.
Berkin Nalbantli, Sales Executive for CEE and Africa at Eccho Rights: “Behind the Veil is a fantastic example of what makes Turkish daily drama so compelling - it combines deeply emotional storytelling with the kind of relentless narrative pace that keeps viewers coming back day after day [...]”
This latest deal highlights the continued strength of Turkish daily dramas across Central and Eastern Europe, where serialized storytelling and large episode counts provide broadcasters with dependable long term programming that keeps audiences engaged.