beIN picks up trio of Turkish Dramas for brand new channel
Dec 08, 2017
beIN has picked up three Turkish drama series to air daily as part of a new entertainment and lifestyle offering on the newly launched channel beIN Drama HD1.
For the brand new channel, Eccho Rights has licensed three series for the 6pm, 8pm and 10pm slots on a daily basis. The first is Heart of the City (Bu Sehir Arkandan Gelecek) produced by Ay Yapim for ATV earlier this year. The second title having its first exclusive run in MENA on beIN is New Bride (Yeni Gelin) from Sürec Film. The series is currently in its second season on Show TV in Turkey and has topped the ratings in Saturday prime time each week since its return in September. The third series in the beIN package is Winter Sun (Kis Günesi) produced by Endemol Shine Turkey for Show TV.
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“These new partnerships mark an encouraging moment for Turkish Drama in Indonesia,” said Berkin Nalbantli, Sales Consultant CEE & Asia at Eccho Rights. “It has been a challenging market in recent years, but during ATF earlier this month we saw clear signs of renewed appetite for Turkish content across Asia. Broadcasters are again looking for high quality, emotionally charged storytelling and we are pleased to be part of that momentum returning to the region.”
Eccho Rights previously enjoyed a major ratings breakthrough with Elif in 2015. The series became one of SCTV’s most watched titles of the year and later inspired a local remake on the same channel, further cementing the brand’s popularity with Indonesian audiences.
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