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26th Aug, 2026

Eccho Rights lands My Sweet Lie on Mediaset Italy

Eccho Rights has licensed the hit Turkish comedy-drama My Sweet Lie (Benim Tatlı Yalanım) to Mediaset in Italy, where the series premiered on Canale 5 this August, and will continue to air daily on the broadcaster’s streaming service, Mediaset Infinity.

Produced by O3 Medya for Star TV, My Sweet Lie was one of the top-rated Turkish dramas of its launch season and has since travelled widely around the world. The series stars Furkan Palalı, Aslı Bekiroğlu and Lavinya Ünlüer in a warm, funny and emotionally rich story built around one of the most universal themes of all - parenthood.

The deal marks the latest collaboration between Eccho Rights and Mediaset, one of Italy’s leading media groups and a long-standing home for Turkish drama on Italian screens. Mediaset has previously acquired a string of Eccho Rights titles, including My Home My Destiny, Everywhere I Go, Brave and Beautiful and Kurt Seyit and Sura.

Melis Hamamcıoğlu, Director of Digital Media Acquisition & Content Sales at Eccho Rights, who concluded the deal, said: “Italy has become one of the most exciting markets for Turkish drama in Western Europe, and Mediaset has been central to that story. My Sweet Lie is exactly the kind of warm, universal series that connects with Italian viewers, and to see it land here just days after our Portuguese deal shows how much appetite there now is for these titles right across the region.”The agreement follows last week’s announcement that My Sweet Lie had been acquired by The Walt Disney Company for STAR Life in Portugal, as part of a two-title package alongside Everywhere I Go. Together, the deals underline the accelerating momentum of Turkish drama across major Western European territories, where broadcasters and audiences alike are embracing the genre’s blend of emotional storytelling, strong characters and broad family appeal.

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9th Jun, 2026

Eccho Rights expands into animation with major Turkish titles from Grafi2000

Eccho Rights has acquired worldwide television and theatrical rights to two of Turkey’s most successful animated franchises, King Shakir (Kral Şakir) and Super Team (Süper Bir Takım), both produced by Grafi2000 Productions. The agreement marks a significant strategic expansion for Eccho Rights, extending its content portfolio beyond live-action drama.

King Shakir is Türkiye’s longest-running and most-watched animated series produced for Cartoon Network Turkey, spanning 400 episodes, four seasons and four theatrical feature films. Super Team is a superhero comedy series comprising 52 episodes and a feature film released this spring. 

Varol Yaşaroğlu, creator and producer at Grafi2000, said: “Eccho Rights understands how to build genuine international audiences for Turkish content, and this partnership gives King Shakir and Super Team the global platform they deserve. We have always believed these characters, this humour and this heart can connect with children and families everywhere.”

Handan Özkubat, Director of Turkish Drama at Eccho Rights, commented: “Eccho Rights has always been driven by a single principle: finding the best content and connecting it with viewers around the world. King Shakir is a decade-long franchise with proven performance, and Super Team brings a second compelling universe from the same creative mind. This is exactly the kind of high-quality, distinctly Turkish storytelling we know how to champion globally.”

Eccho Rights is one of the world’s leading distributors of television series and scripted formats, with an ever-growing catalogue of drama titles from all corners of the globe.

With offices in Stockholm, Istanbul, London and Madrid, we combine true global reach with unrivalled local knowledge.

Eccho Rights is part of the Serafin Media group.