13th Oct, 2026
Eccho Rights secures first presale for the Hatmaker with MBC group
Eccho Rights has closed the first international deal for The Hatmaker (Şapkacı Kadınlar), O3 Medya’s new period drama starring Pınar Deniz and Selahattin Paşalı. MBC Group has acquired the series for its streaming platform Shahid and its linear channels across MENA.
The presale was concluded during the first day of MIPCOM this week, before filming on the project begins in November.
Set in the early 1920s, as Türkiye undergoes profound change, the series follows Ayşe, whose happy family life is shattered by a brutal attack. In its aftermath, her husband Rıza abandons her. Five years later, hardship drives her to İzmir with her children, sister and mother-in-law. There, in the ruins left by the Great Fire, an unlikely bond with an elderly woman introduces her to the craft of hatmaking. It offers Ayşe the chance to build a livelihood for herself and for other women. But İzmir also brings Ayşe face to face with Rıza, now married into one of the city’s most powerful families. As Ayşe fights to build a future on her own terms, the husband who once abandoned her becomes a powerful threat to her independence.
Handan Özkubat, Director of Turkish Drama at Eccho Rights, said: “To have The Hatmaker secured by MBC just as opened the stand in Cannes says everything about the appetite for this series. MBC is a long-standing partner who knows their audiences extremely well, and they recognised straight away the strength of Ayşe’s story and the star power of Pınar Deniz and Selahattin Paşalı. There is no better way to open MIPCOM.”
Saner Ayar, Founder and Managing Partner at O3 Medya, said: “For buyers to commit to The Hatmaker before production has begun is a real vote of confidence in the story, our cast and our team. We are delighted to be off to such a strong start with Eccho Rights.”
The Hatmaker is created and written by Necati Şahin, directed by Ömür Atay and produced by Suzan Sümeli for O3 Medya.
