The Promise sells overseas as second season starts in Türkiye
Oct 03, 2019
Eccho Rights has closed several international sales deals for Turkish Drama series The Promise, which has just made its second season debut in Turkey.
The series, which scored record breaking ratings for its host broadcaster Kanal 7, has been picked up in Poland (TVP), India (MX Player) Lithuania (SIA All Media), and Romania (Antena Group/Happy Channel). These territories join Imedi TV in Georgia which became the first international broadcaster to acquire the series earlier this year.
The Promise returned last week to Turkish screens with the ratings once again impressing for Kanal 7. The series scored more than three times Kanal 7’s average share and the channel's rank rose from 8th overall to 3rd place during broadcast of the tension-filled, romantic, family drama.
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“These new partnerships mark an encouraging moment for Turkish Drama in Indonesia,” said Berkin Nalbantli, Sales Consultant CEE & Asia at Eccho Rights. “It has been a challenging market in recent years, but during ATF earlier this month we saw clear signs of renewed appetite for Turkish content across Asia. Broadcasters are again looking for high quality, emotionally charged storytelling and we are pleased to be part of that momentum returning to the region.”
Eccho Rights previously enjoyed a major ratings breakthrough with Elif in 2015. The series became one of SCTV’s most watched titles of the year and later inspired a local remake on the same channel, further cementing the brand’s popularity with Indonesian audiences.
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