The Promise is Eccho Rights' latest hit series
Feb 27, 2019
We have added daily drama series The Promise to our catalogue, the latest hit production from Karamel Yapim in Turkey.
Debuting on Kanal 7 last week, the series scored very strong ratings, reaching a market share more than double that of the broadcaster's average audience. The Promise follows the tortuous romance between a young couple, brought together from different worlds by a vow that each makes: the beautiful Reyhan promises to take care of the family of an old friend who is diagnosed with a terminal illness, while the man she is pledged to marry makes his own promise - to teach his dying father a lesson by sabotaging the marriage.
“This is a heartbreaking, emotional story that will captivate viewers around the world, just as Karamel Yapim’s last hit, Prisoner of Love," says Handan Özkubat, Eccho Rights’ Director of Turkish Drama. Eccho Rights have already completed sales for Prisoner of Love in Poland, Bulgaria, Kazakhstan, Kosovo, Macedonia and Georgia.
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“These new partnerships mark an encouraging moment for Turkish Drama in Indonesia,” said Berkin Nalbantli, Sales Consultant CEE & Asia at Eccho Rights. “It has been a challenging market in recent years, but during ATF earlier this month we saw clear signs of renewed appetite for Turkish content across Asia. Broadcasters are again looking for high quality, emotionally charged storytelling and we are pleased to be part of that momentum returning to the region.”
Eccho Rights previously enjoyed a major ratings breakthrough with Elif in 2015. The series became one of SCTV’s most watched titles of the year and later inspired a local remake on the same channel, further cementing the brand’s popularity with Indonesian audiences.
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