Amazing start for Phi
Apr 10, 2017
Phi, the brand new drama from Ay Yapim in Turkey, has recorded unprecedented viewing figures on Puhu TV, Dogus Media's new VOD service. The first original series created for Puhu TV, Phi has recorded an aggregated 7 million viewers for its first 3 episodes, which were released together on Friday 31st March. The platform, which launched earlier this winter, reported a 400% increase in app downloads in the week since Phi’s launch, with more than twice as many unique users on the service compared with the week before.
The series was launched with an International Premiere screening at last week's MipTV with leading cast members Serenay Sarikaya, Mehmet Günsür and Berrak Tüzünatac all in attendance.
Phi is a daring, psychological thriller following the celebrity psychiatrist Can Manay (Ozan Güven), whose world is turned upside down by the enchanting beauty of his new neighbour Duru (Sarikaya), who is in a seemingly perfect relationship with composer boyfriend Deniz (Günsür). But Manay’s attempts to manipulate those around him are threatened by the investigations of a journalist (Tüzünatac), determined to unearth secrets of his dark past.
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Berkin Nalbantli, Sales Executive for CEE and Africa at Eccho Rights, said: “Red Head Global has long been a champion of Turkish drama in South Africa and across the region, and we’re delighted to continue our partnership with this latest slate. They have the local expertise and reach to bring these titles to audiences in South Africa and Namibia, and this deal pairs proven daily favourites with internationally successful hits - exactly the kind of emotional storytelling that builds loyal audiences.”
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Eccho Rights expands Disney partnership with new deals in Portugal and MENA
Eccho Rights has concluded two new deals with The Walt Disney Company, licensing acclaimed Turkish drama series Golden Boy to STAR Life in Portugal and My Home My Destiny to Disney+ across the MENA region.
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Melis Hamamcioglu, Director of Digital Media Acquisition & Content Sales at Eccho Rights, commented:
"To be expanding our relationship with The Walt Disney Company across two of their platforms and into a new region in the space of a few months is a real marker of where Turkish drama sits today in the international market. The appetite among premium platforms for proven, emotionally driven content from Turkey is only growing, and we look forward to building on this further."