Amazing start for Phi
Apr 10, 2017
Phi, the brand new drama from Ay Yapim in Turkey, has recorded unprecedented viewing figures on Puhu TV, Dogus Media's new VOD service. The first original series created for Puhu TV, Phi has recorded an aggregated 7 million viewers for its first 3 episodes, which were released together on Friday 31st March. The platform, which launched earlier this winter, reported a 400% increase in app downloads in the week since Phi’s launch, with more than twice as many unique users on the service compared with the week before.
The series was launched with an International Premiere screening at last week's MipTV with leading cast members Serenay Sarikaya, Mehmet Günsür and Berrak Tüzünatac all in attendance.
Phi is a daring, psychological thriller following the celebrity psychiatrist Can Manay (Ozan Güven), whose world is turned upside down by the enchanting beauty of his new neighbour Duru (Sarikaya), who is in a seemingly perfect relationship with composer boyfriend Deniz (Günsür). But Manay’s attempts to manipulate those around him are threatened by the investigations of a journalist (Tüzünatac), determined to unearth secrets of his dark past.
Other News
3rd Feb, 2026
Amazon MX Player acquire three new Turkish dramas
Amazon MX Player, Amazon’s free video streaming service, and International distributor Eccho Rights have extended their long-standing strategic collaboration with the addition of three acclaimed Turkish drama series, further strengthening the genre’s presence for audiences across India.
The newly acquired titles - Winds of Love (Rüzgarlı Tepe), Brave and Beautiful (Cesur ve Güzel) and Everywhere I Go (Her Yerde Sen) will stream on Amazon MX Player, reinforcing the streaming service’s focus on bringing globally successful stories to Indian viewers in accessible, local-language formats. The additions build on a sustained partnership that has consistently delivered high-performing Turkish content, positioning Amazon MX Player as a key destination for international drama in India.
Melis Hamamcioglu, Director of Digital Media Acquisition & Content Sales at Eccho Rights, shared, “Our partnership with Amazon MX Player has grown steadily over the years, and we are pleased to expand this collaboration with three new Turkish hits. Amazon MX Player has demonstrated a strong commitment to our content and continues to connect it with a large and passionate audience across India..."
19th Jan, 2026
New LATAM Sales for I Am Mother
International distributor Eccho Rights has secured a new round of broadcast deals for the Turkish drama series I Am Mother (original title: Sandık Kokusu), continuing the title’s strong momentum across the Latin American region.
The latest agreements see the emotional, character-driven drama acquired by Record TV in Brazil, alongside new sales to Telemicro in the Dominican Republic, Venevision in Venezuela and Canal 5 in Honduras.
Produced by O3 Medya and originally commissioned by Show TV in Türkiye, I Am Mother has proven to be one of the most widely travelled Turkish dramas of recent years, resonating with audiences through its powerful exploration of motherhood, loss and resilience.
“I Am Mother continues to connect strongly with broadcasters across Latin America, where there is a clear appetite for emotionally rich, character-led storytelling,” said Barbora Suster, Head of Sales for LATAM at Eccho Rights.