70 million viewers for season one of Phi - so far!
Jun 30, 2017
The final episode of Phi reached 3 million viewers within 72 hours on Puhu TV, pushing total viewing numbers for the series to over 70 million by the end of June.
These numbers put Ay Yapim's groundbreaking series among the most watched Turkish series anywhere during this spring, despite being exclusive to Puhu's online platform and benefiting from no traditional linear broadcast.
The first original content produced for Puhu TV, Phi has also contributed to a surge in the channel's success. Since the launch of the series Puhu has scored a number of new landmarks, with use of the platform more than doubling following Phi's initial release, and since then more than 20% of Turkey's entire internet-connected population tuning in to the series.
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“These new partnerships mark an encouraging moment for Turkish Drama in Indonesia,” said Berkin Nalbantli, Sales Consultant CEE & Asia at Eccho Rights. “It has been a challenging market in recent years, but during ATF earlier this month we saw clear signs of renewed appetite for Turkish content across Asia. Broadcasters are again looking for high quality, emotionally charged storytelling and we are pleased to be part of that momentum returning to the region.”
Eccho Rights previously enjoyed a major ratings breakthrough with Elif in 2015. The series became one of SCTV’s most watched titles of the year and later inspired a local remake on the same channel, further cementing the brand’s popularity with Indonesian audiences.
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