16th Feb, 2018

NEW BRIDE MOVING IN TO NEW TERRITORIES

New Bride, the chart-topping comedy-drama from Turkey has found success in Kazakhstan, while becoming the latest Turkish series to enter the Malaysian market where it will air on NTV 7. Bosnian OBN have also picked up the series for their daily access prime-time slot.

TV 7 in Kazakhstan added New Bride to its line up in October, and has reported a doubling of its average share during its daily prime time broadcast. This has contributed to an overall upward trend in the channel’s performance, which has reported a 36% increase in its total share in the market place this Winter.

“New Bride has been one of the most successful series in Turkey this past year, regularly topping the ratings charts in a fiercely competitive Saturday prime time,” says Handan Özkubat, Head of Eccho Rights’ Istanbul office. “The success in Kazakhstan demonstrates its great appeal as a fun, yet romantic show that appeals to the whole family.”