15th Apr, 2026

Behind The Veil renewed for fourth season

Türkiye’s Kanal 7 has commissioned a fourth season of hit daily drama series Behind the Veil (Gelin), which will return to screens after the summer with the same cast and production team that have driven the show's remarkable success.

Produced by Film Yapim Merkezi, Behind the Veil is a powerful contemporary drama exposing the hidden emotional battles inside a marriage of convenience. Since its debut, the series has proved to be one of the most successful dramas of its type on Turkish television, breaking a number of viewing records for Kanal 7 and regularly scoring higher ratings than some of the biggest series on Turkiye's major channels -  particularly striking achievement for a show produced on a modest budget for a smaller broadcaster.

Handan Özkubat, Director of Turkish Drama at Eccho Rights, said: "Behind the Veil has been one of those rare projects that has exceeded expectations at every turn. To see it now heading into a fourth season, with its cast and creative team intact, is a testament to the strength of the storytelling and the loyalty of its audience. We are delighted to continue this journey and look forward to bringing even more of the world to this extraordinary series."

30th Mar, 2026

New string of Behind The Veil deals in CEE

Eccho Rights has finalised deals in Poland, Bulgaria, Serbia, Montenegro, Romania, Moldova and Georgia for the smash hit daily drama series Behind the Veil. 

Behind the Veil, produced by Film Yapim Merkezi for Kanal 7, is a powerful contemporary drama exposing the hidden emotional battles inside a marriage of convenience. Currently in its third season for Kanal 7, it has proved to be one of the most successful dramas in the daily segment, breaking a number of viewing records for the broadcaster and regularly scoring higher ratings than some of the biggest series on Turkiye’s major channels.

Berkin Nalbantli, Sales Executive for CEE and Africa at Eccho Rights: “Behind the Veil is a fantastic example of what makes Turkish daily drama so compelling - it combines deeply emotional storytelling with the kind of relentless narrative pace that keeps viewers coming back day after day [...]”

This latest deal highlights the continued strength of Turkish daily dramas across Central and Eastern Europe, where serialized storytelling and large episode counts provide broadcasters with dependable long term programming that keeps audiences engaged.

14th Jan, 2026

Behind The Veil Secures Major LATAM Deal

Eccho Rights has secured a major pan-regional sales deal in Latin America for hit Turkish daily drama Behind the Veil (Gelin), following an agreement with leading media group Albavision. The deal marks a significant milestone for the series, establishing its first wide-reaching presence across multiple Latin American markets.

Under the agreement, Albavision has acquired Behind the Veil for five territories: the Dominican Republic, Paraguay, Bolivia, Peru and Ecuador. Produced by Film Yapım Merkezi for Kanal 7, Behind the Veil is the highest-rating daily drama ever produced in Turkey. 

“This deal with Albavision represents a real breakthrough moment for Behind the Veil in Latin America,” said Barbora Suster, Head of Sales for Latin America at Eccho Rights. "Albavision’s scale and reach make them an ideal partner to establish the show across Latin America, and we see this agreement as the starting point for further expansion across LATAM.”

15th Dec, 2025

Eccho Rights closes three Turkish Drama deals in Indonesia

Eccho Rights has secured deals with Indonesian broadcasters for three Turkish Drama series. ANTV have acquired Winds of Love, produced by Unik Film and Rains Pictures, and Behind the Veil from Film Yapim Merkezi, while SCTV have picked up Karamel Yapim drama Legacy.

“These new partnerships mark an encouraging moment for Turkish Drama in Indonesia,” said Berkin Nalbantli, Sales Consultant CEE & Asia at Eccho Rights. “It has been a challenging market in recent years, but during ATF earlier this month we saw clear signs of renewed appetite for Turkish content across Asia. Broadcasters are again looking for high quality, emotionally charged storytelling and we are pleased to be part of that momentum returning to the region.”

Eccho Rights previously enjoyed a major ratings breakthrough with Elif in 2015. The series became one of SCTV’s most watched titles of the year and later inspired a local remake on the same channel, further cementing the brand’s popularity with Indonesian audiences.

5th Apr, 2024

Behind the Veil joins Eccho line up

Eccho Rights have acquired distribution rights for Behind the Veil, a brand new Turkish Drama series from Kanal 7 and Film Yapim Merkezi (FYM).

The series, which is currently airing twice a week in Turkey, represents the latest collaboration between Eccho and Kanal 7, after a string of hit titles have put the Turkish broadcaster on the international map. Elif, The Promise, Legacy and more recent titles such as Redemption and Winds of Love, have all scored tremendous ratings at home, and gone on to secure licenses all around the world.

Behind the Veil is the story of Hançer, a young woman who has faced a life of challenges but always met them face on. When her only family member - older brother Cemil - falls ill, she will do anyting to get him the treatment he needs. She enters into a marriage of convenience with a wealthy bachelor who has his own demanding family to satisfy, but neither of them could expect that their relationship would turn into something far more than just convenient…