Six new deals for Insider!
Feb 14, 2017
Insider (Icerde) from Ay Yapim, the success of the season on Show TV in Turkey has now been picked up by an additional six countries. Channels in Greece, India, Romania, Iran, Iraq and Albania have all inked deals for the ratings smash hit.
"Insider is an amazing production, once again a No 1 series from Ay Yapim. The series is equally attractive to both female and male audiences, a signature for top Turkish dramas," says Fredrik af Malmborg, Managing Director of Eccho Rights.
Insider started its run in Turkey in September, and has been by far the top performing new show for the Fall/Winter season. With a stable 30% share every week in the commercial demo, the series scores nearly 4 times the average share for Show TV in this demo and time slot. The series airs on Monday night among fierce competition from two returning dramas, Orphan Flowers (Kirgin Cicekler) on ATV, and Broken Pieces (Paramparca) on Star TV, as well as the hugely popular Turkish version of Survivor, which returned to TV8 in January. However Insider remains number one in all categories, as well as scoring record-breaking viewing figures on Youtube where the first episode has now been watched over 10 million times.
Other News
3rd Sep, 2026
Brand new three-series deal made with Alshana In Morocco
Eccho Rights has licensed three Turkish drama series - Kara, Grapes of Love and Beneath the Surface - to Alshana in Morocco, extending a long-standing partnership and further strengthening the presence of Turkish drama on Moroccan screens.
The agreement builds on a well-established relationship between Eccho Rights and Alshana, which has previously acquired a broad slate of Turkish titles, including Legacy, The Promise, Wounded Birds, My Home My Destiny and Brave and Beautiful, helping to establish Turkish drama as a firm favourite with Moroccan audiences.
Berkin Nalbantli, Sales Executive for CEE and Africa at Eccho Rights, said: “Morocco has become an increasingly important market for Turkish drama, and Alshana has been a key partner in building that presence. These three titles - from gritty revenge romance to emotional family storytelling and premium crime - show the breadth of what the genre has to offer, and we’re delighted to keep growing it together with a partner we know so well.”
26th Aug, 2026
Eccho Rights lands My Sweet Lie on Mediaset Italy
Eccho Rights has licensed the hit Turkish comedy-drama My Sweet Lie (Benim Tatlı Yalanım) to Mediaset in Italy, where the series premiered on Canale 5 this August, and will continue to air daily on the broadcaster’s streaming service, Mediaset Infinity.
Produced by O3 Medya for Star TV, My Sweet Lie was one of the top-rated Turkish dramas of its launch season and has since travelled widely around the world. The series stars Furkan Palalı, Aslı Bekiroğlu and Lavinya Ünlüer in a warm, funny and emotionally rich story built around one of the most universal themes of all - parenthood.
The deal marks the latest collaboration between Eccho Rights and Mediaset, one of Italy’s leading media groups and a long-standing home for Turkish drama on Italian screens. Mediaset has previously acquired a string of Eccho Rights titles, including My Home My Destiny, Everywhere I Go, Brave and Beautiful and Kurt Seyit and Sura.
Melis Hamamcıoğlu, Director of Digital Media Acquisition & Content Sales at Eccho Rights, who concluded the deal, said: “Italy has become one of the most exciting markets for Turkish drama in Western Europe, and Mediaset has been central to that story. My Sweet Lie is exactly the kind of warm, universal series that connects with Italian viewers, and to see it land here just days after our Portuguese deal shows how much appetite there now is for these titles right across the region.”The agreement follows last week’s announcement that My Sweet Lie had been acquired by The Walt Disney Company for STAR Life in Portugal, as part of a two-title package alongside Everywhere I Go. Together, the deals underline the accelerating momentum of Turkish drama across major Western European territories, where broadcasters and audiences alike are embracing the genre’s blend of emotional storytelling, strong characters and broad family appeal.