North Star scores top ratings in Turkey
Nov 08, 2019
North Star roduced by Sürec Film for Show TV is developing incredibly well on Saturday nights in Turkey. The series has almost doubled the ratings from the strong start in September, now being the unquestioned No.1 in all target groups. North Star scores a stable 8% ratings and 20% share.
The romantic drama tells the story of Kuzey who grew up in a rural village in the north of Turkey where life was simple - he would get a job work in the family business, marry a local girl, have children of his own and then the cycle would start over again. But he couldn't escape the lure of the city, and having moved away to study as a young man he decided to stay and build a new life for himself.
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“These new partnerships mark an encouraging moment for Turkish Drama in Indonesia,” said Berkin Nalbantli, Sales Consultant CEE & Asia at Eccho Rights. “It has been a challenging market in recent years, but during ATF earlier this month we saw clear signs of renewed appetite for Turkish content across Asia. Broadcasters are again looking for high quality, emotionally charged storytelling and we are pleased to be part of that momentum returning to the region.”
Eccho Rights previously enjoyed a major ratings breakthrough with Elif in 2015. The series became one of SCTV’s most watched titles of the year and later inspired a local remake on the same channel, further cementing the brand’s popularity with Indonesian audiences.
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