Insider - The Success Of The Season
Oct 24, 2016
Ay Yapim's new series Insider (Icerde) is the biggest success seen in Turkey for many years. Despite the hard competition in the Monday night slot, and the fact that Show TV normally ranks as the 4-5th placed channel, Insider is a clear winner week after week.
This weeks episode scored a 10% rating in AB and the first episode, originally broadcast just a month ago, has to date over 10 million viewers online. It is also interesting to see that the series performs very strongly with both female and male audiences, with an almost flat gender balance. The viewers are also young with similar ratings in all important age groups.
Eccho Rights is representing the series on behalf of Ay Yapim, and we already have multiple offers from territories all around the world.
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“These new partnerships mark an encouraging moment for Turkish Drama in Indonesia,” said Berkin Nalbantli, Sales Consultant CEE & Asia at Eccho Rights. “It has been a challenging market in recent years, but during ATF earlier this month we saw clear signs of renewed appetite for Turkish content across Asia. Broadcasters are again looking for high quality, emotionally charged storytelling and we are pleased to be part of that momentum returning to the region.”
Eccho Rights previously enjoyed a major ratings breakthrough with Elif in 2015. The series became one of SCTV’s most watched titles of the year and later inspired a local remake on the same channel, further cementing the brand’s popularity with Indonesian audiences.
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