Eccho Rights presents The Pretender
Oct 03, 2018
Eccho Rights have entered into an agreement with Russian producers Amedia Production to distribute brand new crime drama The Pretender. The series, an exciting and stylish 12-parter set after the Revolution of 1917, will air on Channel One in Russia later this year. Eccho Rights will present a first look at The Pretender for international buyers at MIPCOM this month.
The Pretender sees a provincial swindler find a golden opportunity for a big city heist, as a case of mistaken identity leads him in to the heart of the Leningrad police force. But once inside, his talent for police work is irresistible, as he uses his criminal instincts to solve cases that were previously out of reach for the old guard. As he gets particularly close to one new colleague, he decides he must follow this new path turning his back for good on his criminal past. But when gangsters to whom he still owes money show up, his true identity, new career and budding romance are all at risk.
“The Pretender is a fantastic production that we were eager to represent as soon as we saw it,” says Nicola Söderlund, Managing Partner at Eccho Rights. “The pacing, the look and the relationships will appeal to fans of crime series, period drama and even romance, where there is a lot of heart in this story about a man trying to do the right thing.”
Other News
3rd Sep, 2026
Brand new three-series deal made with Alshana In Morocco
Eccho Rights has licensed three Turkish drama series - Kara, Grapes of Love and Beneath the Surface - to Alshana in Morocco, extending a long-standing partnership and further strengthening the presence of Turkish drama on Moroccan screens.
The agreement builds on a well-established relationship between Eccho Rights and Alshana, which has previously acquired a broad slate of Turkish titles, including Legacy, The Promise, Wounded Birds, My Home My Destiny and Brave and Beautiful, helping to establish Turkish drama as a firm favourite with Moroccan audiences.
Berkin Nalbantli, Sales Executive for CEE and Africa at Eccho Rights, said: “Morocco has become an increasingly important market for Turkish drama, and Alshana has been a key partner in building that presence. These three titles - from gritty revenge romance to emotional family storytelling and premium crime - show the breadth of what the genre has to offer, and we’re delighted to keep growing it together with a partner we know so well.”
26th Aug, 2026
Eccho Rights lands My Sweet Lie on Mediaset Italy
Eccho Rights has licensed the hit Turkish comedy-drama My Sweet Lie (Benim Tatlı Yalanım) to Mediaset in Italy, where the series premiered on Canale 5 this August, and will continue to air daily on the broadcaster’s streaming service, Mediaset Infinity.
Produced by O3 Medya for Star TV, My Sweet Lie was one of the top-rated Turkish dramas of its launch season and has since travelled widely around the world. The series stars Furkan Palalı, Aslı Bekiroğlu and Lavinya Ünlüer in a warm, funny and emotionally rich story built around one of the most universal themes of all - parenthood.
The deal marks the latest collaboration between Eccho Rights and Mediaset, one of Italy’s leading media groups and a long-standing home for Turkish drama on Italian screens. Mediaset has previously acquired a string of Eccho Rights titles, including My Home My Destiny, Everywhere I Go, Brave and Beautiful and Kurt Seyit and Sura.
Melis Hamamcıoğlu, Director of Digital Media Acquisition & Content Sales at Eccho Rights, who concluded the deal, said: “Italy has become one of the most exciting markets for Turkish drama in Western Europe, and Mediaset has been central to that story. My Sweet Lie is exactly the kind of warm, universal series that connects with Italian viewers, and to see it land here just days after our Portuguese deal shows how much appetite there now is for these titles right across the region.”The agreement follows last week’s announcement that My Sweet Lie had been acquired by The Walt Disney Company for STAR Life in Portugal, as part of a two-title package alongside Everywhere I Go. Together, the deals underline the accelerating momentum of Turkish drama across major Western European territories, where broadcasters and audiences alike are embracing the genre’s blend of emotional storytelling, strong characters and broad family appeal.