Eccho Rights lands Turkish dramas on Portugal's SIC
Apr 20, 2026
Eccho Rights has secured a significant deal with Portuguese free-to-air broadcaster SIC, licensing a string of acclaimed Turkish drama series to the channel. The agreement sees SIC acquire I Am Mother, My Home My Destiny, A Journey to Belong, Elif and Wounded Birds, adding a substantial new tranche of Turkish drama content to the broadcaster's schedule.
The deal was concluded by Melis Hamamcıoğlu, Sales Executive at Eccho Rights for Portugal, and comes ahead of the international content market Content Europe, which takes place in Lisbon this week (April 21–23).
Melis Hamamcıoğlu commented: "This is a really exciting moment for Eccho Rights in Portugal. SIC remains the country's biggest broadcaster, and bringing such a strong and diverse slate of Turkish titles to their schedule reflects the growing confidence Portuguese audiences have shown in this genre. With Content Europe taking place in Lisbon this week, the timing could not feel more apt — it is a wonderful demonstration of the momentum Turkish drama continues to build right across Europe."
The deal reinforces Eccho Rights' growing footprint in the Iberian market, following recent sales activity across Spain and Latin America.
Other News
3rd Sep, 2026
Brand new three-series deal made with Alshana In Morocco
Eccho Rights has licensed three Turkish drama series - Kara, Grapes of Love and Beneath the Surface - to Alshana in Morocco, extending a long-standing partnership and further strengthening the presence of Turkish drama on Moroccan screens.
The agreement builds on a well-established relationship between Eccho Rights and Alshana, which has previously acquired a broad slate of Turkish titles, including Legacy, The Promise, Wounded Birds, My Home My Destiny and Brave and Beautiful, helping to establish Turkish drama as a firm favourite with Moroccan audiences.
Berkin Nalbantli, Sales Executive for CEE and Africa at Eccho Rights, said: “Morocco has become an increasingly important market for Turkish drama, and Alshana has been a key partner in building that presence. These three titles - from gritty revenge romance to emotional family storytelling and premium crime - show the breadth of what the genre has to offer, and we’re delighted to keep growing it together with a partner we know so well.”
26th Aug, 2026
Eccho Rights lands My Sweet Lie on Mediaset Italy
Eccho Rights has licensed the hit Turkish comedy-drama My Sweet Lie (Benim Tatlı Yalanım) to Mediaset in Italy, where the series premiered on Canale 5 this August, and will continue to air daily on the broadcaster’s streaming service, Mediaset Infinity.
Produced by O3 Medya for Star TV, My Sweet Lie was one of the top-rated Turkish dramas of its launch season and has since travelled widely around the world. The series stars Furkan Palalı, Aslı Bekiroğlu and Lavinya Ünlüer in a warm, funny and emotionally rich story built around one of the most universal themes of all - parenthood.
The deal marks the latest collaboration between Eccho Rights and Mediaset, one of Italy’s leading media groups and a long-standing home for Turkish drama on Italian screens. Mediaset has previously acquired a string of Eccho Rights titles, including My Home My Destiny, Everywhere I Go, Brave and Beautiful and Kurt Seyit and Sura.
Melis Hamamcıoğlu, Director of Digital Media Acquisition & Content Sales at Eccho Rights, who concluded the deal, said: “Italy has become one of the most exciting markets for Turkish drama in Western Europe, and Mediaset has been central to that story. My Sweet Lie is exactly the kind of warm, universal series that connects with Italian viewers, and to see it land here just days after our Portuguese deal shows how much appetite there now is for these titles right across the region.”The agreement follows last week’s announcement that My Sweet Lie had been acquired by The Walt Disney Company for STAR Life in Portugal, as part of a two-title package alongside Everywhere I Go. Together, the deals underline the accelerating momentum of Turkish drama across major Western European territories, where broadcasters and audiences alike are embracing the genre’s blend of emotional storytelling, strong characters and broad family appeal.