Eccho Rights completes string of new deals for The Promise
Nov 04, 2020
Hit Turkish drama series The Promise has been sold to new territories across Europe, Africa and LATAM. Viewers in Puerto Rico (Telemundo), North Macedonia (Kanal 5), Hungary (RTL Klub), Albania (DigitalB) and Morocco (2M) will soon be able to enjoy the hit series following deals brokered by international distributor Eccho Rights.
“The Promise continues to be one of our most in-demand properties” says Handan Özkubat, Director of Turkish Drama at Eccho Rights. “Into the third season we now have over 600 episodes for international broadcast, a hugely valuable asset for channels looking for fresh, long-running content during the pandemic.”
The Promise tells the story of Reyhan who promises a dying family friend that she will marry his rebellious son Emir, and straighten him out. Despite the hostility she suffers from her new family, Reyhan is determined to honour her promise.
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“These new partnerships mark an encouraging moment for Turkish Drama in Indonesia,” said Berkin Nalbantli, Sales Consultant CEE & Asia at Eccho Rights. “It has been a challenging market in recent years, but during ATF earlier this month we saw clear signs of renewed appetite for Turkish content across Asia. Broadcasters are again looking for high quality, emotionally charged storytelling and we are pleased to be part of that momentum returning to the region.”
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