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6 November 2015 elif

SCTV order remake of Elif after success of Turkish original

Eccho Rights and SCTV have signed a new deal on Turkish drama Elif. Following on from licencing the first two series of the original show, the Indonesian broadcaster will now make a local version of the popular daily drama.

Banardi Rachmad, general manager for programming acquisition at SCTV, says about the show, “Elif has turned around our daytime programming and had such an unforeseen impact on our audiences. We now want to remake the show to give it more of a local flavour in order to widen the appeal of the show here in Indonesia.”

Production on the local version will start in two weeks, with SCTV’s sister company Screenplay Productions at the helm. The show will be on air in January 2016.

Nixon Yau Lim, head of Asia Pacific at Eccho Rights, comments on the deal, “Elif has pushed all the right buttons with Indonesian audiences. The family-oriented storylines, plus just the right amount of drama keeps viewers engaged day after day. We can’t wait to see what the local version looks like.”

Elif burst onto Indonesian screens earlier on this year and was an immediate hit, more than doubling the share for the channel. The stars of the show have become local celebrities and were treated like rock stars on a recent visit to the country.

In Turkey, Elif is produced by Green Yapim and airs on Kanal 7 where audiences have increased seven-fold. In Bosnia, Elif has also doubled audience share for broadcaster OBN. Eccho Rights has also sold the readymade to Prava in Serbia, Kanal 5 in Macedonia and Netflix in the UK and US.

Elif tells the story of a little girl whose mother sends her away to live on a farm to protect her from her dangerous stepfather. Only the head of the household staff knows where Elif comes from, but not even she knows that Elif is the daughter of the son of the rich farming family. As time goes by Elif’s secrets start to unravel and her dangerous past gets ever closer to catching up with her.

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