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SVT picks up Brave and Beautiful as latest Turkish Drama acquisition

SVT in Sweden has become the latest broadcaster to pick up sales sensation Brave and Beautiful, the hit Turkish Drama from producers Ay Yapim.

The 2017 series caused a storm in the international market when it was revealed, starring Turkey’s two most globally renowned actors in the romantic lead roles, Tuba Büyüküstün and Kivanc Tatlitug, and in 2018 Brave and Beautiful was nominated in the Best Telenovela category at the International Emmy Awards.

International distributor Eccho Rights has now completed deals for the series in over 80 territories around the world, and it becomes the latest acquisition for a very popular Turkish Drama slot on SVT 2.

The Swedish public broadcaster became the first channel in Western Europe to pick up a Turkish Drama with the 2013 acquisition of Ay Yapim’s The End. This was followed by 20 Minutes from the same producer, and for the past three years Endemol Shine Turkey’s Broken Pieces has occupied the early evening drama slot.

“Sweden was the first Western European territory to take a chance on Turkish Drama, and we hope that the continued success for the genre on SVT continues to inspire more broadcasters in the region. In Spain, Eccho Rights alone has sold over 700 hours of Turkish Drama in just one year and we are sure that this pattern will be replicated across Western Europe as the market continues to open up to Turkish series,” says Fredrik af Malmborg, Managing Director at Eccho Rights.

Brave and Beautiful is a romance set against a deep, historical family feud that calls in to question Cesur’s (Tatlıtuğ) motives when he appears as a heroic stranger to save Sühan (Büyüküstün) when her life is in danger. Broadcast on Star TV in Turkey in 2016-17, the series has won several Turkish television awards and received the Silver Bird Prize for Serial Drama at the 2017 Seoul International Drama Awards.

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