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To find out more about what we can do for you call us on +46 8 55 60 93 80 or email

Fredrik af Malmborg

Managing Director

Fredrik started out as a radio reporter and host at the young age of 14 and went on to become a digital media entrepreneur before co-founding Sparks Network, which would become Eccho Rights in 2004. Fredrik is a graduate of Lund School of Economics.

As managing director, Fredrik’s job is to find the next hit series, close innovative deals and build a quality team of staff.

As for his favourite TV show, Fredrik says, “What could be better than a Turkish drama?”

Nicola Söderlund

Managing Partner

Nicola started out his career at Swedish producer Strix, then set up his own production company and worked at Nordisk Film before founding Eccho Rights (formerly Sparks Network) with Fredrik.

Even after nearly 30 years in the business he still loves his job and as managing partner he seeks out new business opportunities, gets to travel, pitch and meet some great people.

Handan Özkubat

Director of Turkish Drama

Handan started out her career as a talent manager and casting director, but moved into sales and acquisitions in 2009.

Handan's job is to develop the Eccho Rights business in Turkey with new exciting relationships.

Naturally, Handan’s favourite TV genre is Turkish drama!

Barbora Suster

Head of Latin America & Iberia

Both Barbora’s parents worked in film and television and she decided to follow in their footsteps and study film production. She soon realised, however, that international sales was her future and spent eight years at Imagina /Globomedia.

Barbora joined Eccho Rights in 2015 and now heads up the sales and acquisitions for the company in Latin America.

Barbora’s mum used to say that she liked watching all moving images and she’s still a massive consumer of all types of drama shows.

Lisa Widén

Sales & Acquisitions Executive Scandinavia
Lisa came to Eccho Rights from a role as Head of Production at Stockholm Film Fund where she co-produced several award winning films, documentaries, and many TV dramas.

Nowadays she continues to look for the best new Scandinavian Dramas while managing sales in the Swedish, Norwegian, Danish, German and US markets.

A dedicated full time TV super fan, Lisa still finds time to indulge her other interests, such as music and - whenever possible - horse riding.

Petra Larsson

Sales & Acquisition Manager CEE

Petra worked in digital marketing before joining the Eccho Rights family in 2012.

Now she heads up sales and acquisitions in Central and Eastern Europe.

Petra admits to binge viewing drama series, but they have to be at least two seasons long for her to commit.


Nixon Yau Lim

Head of Asia Pacific

Prior to joining Eccho Rights Nixon worked for many years in marketing and media sales and acquisitions. His greatest achievement has been selling the game show format Who Wants to be a Millionaire? across Asia in the late 1990’s.

At Eccho Rights he heads up the company’s business in Asia.

When it comes to TV his tastes range wide and he enjoys both drama and entertainment shows.

Deborah Youn

Business Development Executive, Korea & Japan
After stumbling upon an introductory film class in college, Deborah knew she would work in television. Working first in post-production, she then moved to iMBC, mapping the digital distribution strategy of Korean series with global OTT platforms.
Although she spent most of her years in the US, Deborah is a hardcore Korean when it comes to dancing to K-pop, and binge-watching Korean dramas!

Liisa Helmi

Head of Business Affairs

Liisa’s father was a set designer so she spent her school holidays watching films being made. She went on to study law and completed her Master's degree at the Sorbonne university.

Liisa is still based in Paris and takes care of the legal side of the business.

She is a self-confessed nerd when it comes to TV and enjoys a good fantasy or historical drama series.

Fredrik Johansson

In-house Lawyer

As a musician and actor in his spare time, it made sense that Fredrik would focus on the entertainment business while studying law at university.

Following a stint at Universal Music, he joined the Eccho Rights team in October 2016 to offer additional support to our legal and finance departments in the preparation and administration of contracts.

When he isn't out playing gigs with his band, Fredde likes to curl up on the sofa with a cup of tea, his dog and a bleak post-apocalyptic drama series.

Anni Cederblad

Financial Director

Anni was a certified accountant at PwC before taking on the role as chief of finances at Eccho Rights. Her job is to create the perfect financial eccho system and to make sure everything adds up.

Anni’s favourite TV shows are historical dramas and horror series.

Mina Vahedi

Junior Financial Manager
Mina focused on economy and entrepeneurship in highschool and went on to study economics at University. Besides taking care of Eccho Rights ongoing financial tasks she likes to dive into gripping drama series and nail-biting documentaries.

David Seton

Head of Marketing

David came to Eccho Rights via various roles in the hospitality industry and more recently a photographic tech start-up, working both at home in the UK and abroad.

This proved to be the ideal preparation for his role co-ordinating Eccho Rights' marketing presence throughout the varied territories in which we operate.

Aside from watching his beloved England cricket team, David enjoys sitcoms, crime thrillers and political drama series.

Valeria Borovic

Marketing & Management Assistant

After studying Political Science and Communication at Halmstad University Valeria decided to stay in Shanghai for one year learning Mandarin, which she has continued doing after moving back home to Stockholm. The experience of being in a high-paced environment has brought her the best tools in supporting manegement and marketing work at Eccho Rights.

Aside being a Marvel fan, Valeria thinks a good drama series is always a good idea. 

Berkin Nalbantli

Sales Coordinator and Format Sales, Istanbul

Berkin’s background as a planning and programming specialist brought him to Eccho Rights at a time when the Istanbul office is busier than ever as a hub of activity and new content.

Running our Youtube channels, collecting data for on-air series and working on graphic design projects, Berkin’s range of talents are as wide as his encyclopaedic knowledge of world cinema. And of course he is our go to man for the latest news from the world of Turkish Drama!

Lisa Wegscheider

Sales Coordinator and Format Sales, Madrid

Lisa studied the Latin American audio-visual industry at university and worked in a variety of jobs in TV distribution and production. After stints in the worlds of music festivals and even an opera production, she arrived at Eccho Rights in 2017 to support our sales team for Latin America.
Naturally, Lisa is a big fan of Spanish-speaking shows of any kind, be it historical fiction from Spain, classical telenovelas from Mexico, or thrillers from Chile!