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Eccho Rights scores success for Turkish drama in Western Europe

Eccho Rights has played a pivotal role in bringing Turkish drama to new territories around the world. The Stockholm and Istanbul based distributor is now building on this success with two projects in Western Europe.

Recently Eccho Rights licensed Cherry Season (Kiraz Mevsimi) from Surec Film/Fox in Turkey to Mediaset in Italy. The dubbed Italian version has been attracting strong ratings with an average share of 18%, well above the average of the channel. Last week the ratings increased to above 20% share. This is the first Turkish drama to be broadcast on a major channel in Italy.

“It’s no surprise that Turkish drama is proving a hit in Italy. The content is perfect for the local audience and we hope that this first agreement will open up the doors for further deals,” says Nicola Söderlund, managing partner at Eccho Rights.

In a second deal, Eccho Rights builds on the success of Turkish drama in Sweden by licensing Broken Pieces (Paramparça) from Endemol Shine Turkey/Star TV to SVT. The series will run daily for 20 weeks in the prestigious 19.30 slot on SVT2 this autumn. Currently the team in Stockholm is working with the original producers to edit down the first season by 30% to suit the local audience .

“This is the third Turkish drama that SVT has licensed from us. In 2014 The End from Ay Yapim had a very successful 10-week run on SVT 2 and it’s great that the broadcaster now wants to take Broken Pieces. We are convinced that Swedish viewers will be glued to the screen of this original Turkish version with Swedish subtitles,” says Fredrik af Malmborg, managing director at Eccho Rights.

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