Ice Adonis heading to screens in Ukraine and Italy
Eccho Rights is pleased to announce two deals on the glossy Korean drama Ice Adonis. Ukraine TV is set to produce a local version of the hit show and Endemol have taken an option for Italy. "Ice Adonis is drama at its best. The captivating storyline and strong characters have made the show a success in many territories. And the figures are sensational - over the course of transmission in Korea the audience share grew from just 1% for the first episode to over 36% for the finale. Never in my professional experience I've seen something similar." says Nicola Söderlund, Managing Partner at Eccho Rights. "The story lines of Ice Adonis are truly universal and we are proud to have acquired the scripted rights for such a strong drama series. We believe it could be a hit in Ukraine." says Julia Valyaeva, Acquisition Executive at TRK Ukraine channel, one of the leading channels in the country. Ice Adonis comes from C&J E&M Corporation. To date it has sold to twenty six countries, been rated as the number one show in Japan, Taiwan, Singapore and Mongolia and plans for remake in Mexico. Set in the high-fashion, glamorous world of a major cosmetics company, Ice Adonis tells the story of stepsisters whose rivalry turns to hatred when one sister is accused of murder. Yu Ra hates her innocent and hard working stepsister Yun Hwa. Yu-Ra frames Yun- Hwa for murder and takes her boyfriend. Hardened by her bitter experience Yun-Hwa escapes to prove her innocence and take revenge.