Beat the Champions goes international
Eccho Rights has sold TV Asahi's entertainment format Beat the Champions to Germany, Spain and the Middle East.
The Stockholm based distributor launched Beat the Champions at MIPTV earlier this year and has since finalised deals with Tresor in Germany (Germany's next Top Model and Popstars) and Imagic (Arab's got Talent) in the Middle East.
To bring Beat the Champions to the international market Eccho Rights brokered a deal between TV Asahi in Japan, who created the show, and Zebra Producciones, who have developed the international version and also have the rights to the show in Spain.
Nicola Söderlund, managing partner at Eccho Rights, says, "Beat the Champions ticks all the boxes of a successful prime time entertainment format. It combines sport and comedy in a show that appeals to all ages. With three top rate prodcos ready to take this format forward in their territories we are looking forward to great things."
The show takes two comedians and pits them against top sports personalities. The comedian's mission – to beat the personalities at their own game. Each week brings a new sporting challenge and a new set of sportsmen and women. The comedian hosts could be up against Olympic teams or top professionals.
To give the comedians a better chance of winning there is a handicap system. This system allows the hosts to introduce unorthodox equipment like table tennis bats with holes in the middle or to bring in other top players in the sport to their team.
Gary Pudney, head of Asia Pacific at Eccho Rights, said, "This partnership will see the exciting evolution of a proven format. Beat the Champions is already a big success in Japan and is the kind show that will translate well to international audiences."