Press Releases

10 October 2014

France and Estonia Play Hide and Seek

Eccho Rights secures two broadcast deals on the hit Japanese game show Hide and Seek.


In France, a 90-minute pilot called Cache-toi si tu peux will air during primetime on Gulli during the fall season and a full series will follow. Local stars Willy Rovelli, Caroline Diament and Christophe Carrière are set to host the pilot. Producers are 2P2L and Talk To You.


Christian Le Bozec, head of Talk To You, comments, “Hide and Seek is a genius format that will attract both kids and the entire family. It's a real classic game wrapped in a brand-new fresh package.”


In Estonia an eight part series aired over the summer. Produced by Paprika Latino Studios and broadcast on Kanal 2, the show scored well in the ratings. The first episode achieved 23.7% audience share and 33.7% share in the commercial demo, where it topped the weekly chart.


In subsequent episodes the show continued to achieve good ratings and consistently scored over 20% share across all viewers.


Nicola Söderlund, managing partner at Eccho Rights, says about the deals, “It's great to see another Japanese game show making it in the West. The figures from Estonia were outstanding and we are confident that the show will pull in good audiences in France and beyond. It really is great family viewing.”


Last year Eccho Rights licenced the show to T-Group in the US who are working on a local version with Jack Black’s production outfit Electric Dynamite.


Hide and Seek comes from TV Tokyo and the show takes the traditional children’s game to the extreme. A family of hiders try to outwit a celebrity seeker by using any means possible to conceal themselves in their family home. False walls, teddy bear costumes and booby traps are some of the measures the families go to in order to win the prize money.

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