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Eccho Rights picks up new ratings success The Promise for international distribution

International distributor Eccho Rights have added daily drama series The Promise to their catalogue, the latest hit production from Karamel Yapim in Turkey.

Debuting on Kanal 7 last week, the series scored very strong ratings, reaching a market share more than double that of the broadcaster's average audience.

The Promise follows the tortuous romance between a young couple, brought together from different worlds by a vow that each makes: the beautiful Reyhan promises to take care of the family of an old friend who is diagnosed with a terminal illness, while the man she is pledged to marry makes his own promise - to teach his dying father a lesson by sabotaging the marriage.

“This is a heartbreaking, emotional story that will captivate viewers around the world, just as Karamel Yapim’s last hit, Prisoner of Love," says Handan Özkubat, Eccho Rights’ Director of Turkish Drama.

Prisoner of Love was the highest rated daytime drama series in Turkey for two years. It has since sold to a number of international territories including Kazakhstan, Bulgaria, Poland, Macedonia, Kosovo and Georgia.

“We gave a preview of The Promise at NATPE, and already received a really enthusiastic response from buyers and we look forward to sharing more moving towards MIPTV. International broadcasters have seen the success of daily series from Turkey such as Prisoner of Love and Elif, and are looking for more reliable, quality content that keeps viewers hooked day after day,” says Fredrik af Malmborg, Managing Director at Eccho Rights.

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