Press Releases

9 February 2018

Telefe and Eccho Rights in new Turkish Drama pact

Argentina’s Telefe has become the latest channel to sign up a multi-series deal with Eccho Rights, bringing more Turkish Drama series to the region.

The broadcaster has picked up both Brave and Beautiful and Insider from producer Ay Yapim, two of the biggest series to have come from Turkey in the past year.

“As the leading network in Argentina, we need the best content. With these two series from one of the world’s top producers we are once again providing the best in international television for our viewers,” says Mercedes Feu, Manager - Telefe Acquisitions.

On Show TV in 2017, Insider (Icerde) became one of the most successful series of all time for the Turkish broadcaster, generating huge audiences each week. This success has continued abroad, most recently in Chile where the series achieved an average share over 30% in a brand new daily prime time slot on Mega.

Brave and Beautiful (Cesur ve Guzel) has sold to over 60 countries worldwide. On the back of a long run on Turkey's Star TV during 2017 and with international stars Tuba Büyüküstün and Kivanc Tatlitug in the leading roles, the series has been the subject of huge worldwide interest.

“These two series are a perfect example of what makes Turkish Drama so successful. On the one hand, with Brave and Beautiful you have a cast with a huge international following, a powerful family story and a great romance. And with Insider’s success we see that though the themes are somewhat darker, with more crime and action, the storytelling is still at an emotional level that locks in viewers and generates real loyalty amongst audiences,” adds Laura Minarro, Acting Head of Sales for LATAM at Eccho Rights.

Alongside the series from Ay Yapim, Telefe has just signed up the second season of Green Yapim’s Elif. Eccho Rights delivered the first season at the end of last year with the daily series proving a huge hit, currently scoring an average rating of 10% and share in excess of 40%.

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