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10 April 2017 turkish drama, ay yapim, phi, puhu tv

Phi debuts with exceptional numbers

Phi, the brand new drama from Ay Yapim in Turkey, has recorded unprecedented viewing figures on Puhu TV, Dogus Media's new VOD service.

The first original series created for Puhu TV, Phi has recorded an aggregated 7 million viewers for its first 3 episodes, which were released together on Friday 31st March. The platform, which launched earlier this winter, reported a 400% increase in app downloads in the week since Phi’s launch, with more than twice as many unique users on the service compared with the week before.

The series had its international premiere screening at last week’s MipTV with stars Serenay Sarikaya, Mehmet Günsür and Berrak Tüzünatac all in attendance. Phi represents the first time that Ay Yapim has created an online original and at 20 x 60 minutes, breaks away from the tradition of long-running Turkish dramas.

“Feedback following the screening last week has been phenomenal,” says Fredrik af Malmborg, MD of Eccho Rights who are handling Phi’s international distribution. “The enthusiasm that the actors have for the series is infectious, and the totally new way of storytelling has awoken interest in territories and platforms that were previously cautious about taking on a Turkish drama."

Phi is a daring, psychological thriller following the celebrity psychiatrist Can Manay (Ozan Güven), whose world is turned upside down by the enchanting beauty of his new neighbour Duru (Sarikaya), who is in a seemingly perfect relationship with composer boyfriend Deniz (Günsür). But Manay’s attempts to manipulate those around him are threatened by the investigations of a journalist (Tüzünatac), determined to unearth secrets of his dark past.

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