Celebrities often have the maximum limit of 5000 friends on Facebook, but do they really know them all? In My 5000 Friends a celebrity comedian sets out on a mission to meet his or her 5000 digital friends in real life. Each episode follows the main character as they confront their fears and challenge social conventions while trying to meet as many friends as possible. The series aired on the VOD platform SVT Play and due to its success also on SVT1, Sweden’s largest channel. A local adaptation in The Netherlands won the prestigious Dutch TV Lab in the fall of 2013 and was also commissioned for OP12 in Belgium.